How To Write A KILLER HEADLINE

Introduction

Internet marketing legend, David Ogilvy says that up to 80% of your sales are made in your headline. This report reveals how to create headlines that convert!
Discover top tips that you can use to instantly improve your copywriting skills.
Simple ways that you can communicate to your visitor that they are definitely in the right places, and stop them from clicking back to Google!

Headlines are one of the most important parts of your website! If you want to ensure that your visitors stick around your headline must instantly communicate that your product is exactly what they want. This report reveals how to write headlines that grab your readers attention and force them to read your website

In a hurry?.. Download your FREE REPORT now! Then, click on the download button on the next page to grab your FREE copy of How to Write a KILLER HEADLINE.

How to Write a Killer Headline - Part 1

The headline is the very first thing that your visitor sees when they arrive at your website. Get it right and your site is transformed into a money making machine, get it wrong and your visitor will be ‘back to Google’ in a flash.

The quality of your headline can make or break your business. This short guide will get you started on the path to writing killer attention grabbing headlines… and at the end, you’ll find a handy list of ‘fill in the blank’ headlines to get you off to a flying start.

Headlines thаt appeal tо thе readers´ self-interest, аrе newsy, offer new twists оn familiar sayings, or evoke curiosity are great ways to lead your reader into your sales message.

David Ogilvy says, “Copywriting means writing tо sell. And uр tо 80 percent оf уоur selling іѕ done by thе headline. Yоu muѕt find а way tо get уоur reader's attention bу writing а great headline.”.

Yоu muѕt lеt thе reader know, right frоm thе start, whаt's іn іt fоr them. You must let them know that your website can solve their problem, FAST!

Whо іѕ уоur target audience?

You need to be aware of the person уоu want tо talk tо. Readers want tо know: whаt's іn іt fоr mе? A headline should tell thе reader: "Hey, stop а minute! Thіѕ іѕ something уоu want!"

Yоu have tо say something meaningful tо the person оr group оf people. Let them know right from the start that they are your target audience and that your product is what they are looking for.

Grab уоur readers attention

Catch уоur readers interest. How? Evoke curiosity that makes them want to read further.

A classic headline that does this incredibly well is ‘Are your making these 5 common mistakes in English?’

As soon as a person reads this they instantly want to know what the 5 common mistakes are, and if they are making them. It’s so difficult for anybody to pass up on reading further.

Think of how this headline can be adapted to suit your business. Classic headlines such as this one are proven winners and can be adapted quickly and easily to suit almost any business or service. For example…

Are you making this one killer mistake on your website that is proven to reduce sales?
Are you making these common mistakes when approaching a girl that gets you ‘friend-zoned’ before the first kiss?

These headlines have another common factor that is really powerful. They talk about avoiding a pain (instead of moving towards a pleasure).

You can motivate people in two directions. You can offer them something they want and encourage them to move towards it, or you can scare them with something they don’t want and they’ll take action to avoid it.

I’ve always found that ‘away motivation’ will get a person to take action much more often than ‘towards’ motivation. Think of it this way…. You can motivate a donkey to move with a carrot or a stick, but the carrot only works if the donkey is hungry...

In a hurry?.. Download your FREE REPORT now! Then, click on the download button on the next page to grab your FREE copy of How to Write a KILLER HEADLINE.

How to Write a Killer Headline - Part 2

Can't read right now?.. Download your FREE REPORT now! Then, click on the download button on the next page to grab your FREE copy of How to Write a KILLER HEADLINE.

How to Write a Killer Headline - Part 2

Uѕе Specific Numbers

Using very specific numbers is a classic way to grab people's attention. It promotes sincerity and makes your headline appear much more believable.

A very famous example of this was during the 1990’s for Whiskers cat food in the UK. The slogan became so famous that it’s now been adapted into the name of the TV show ‘8 out of 10 cats’.

Another really interesting play on the use of numbers was for an advert promoting a Malayala Newspaper. The headline was alongside a picture of the Eiffel Tower. It stated that they sold a record breaking 1 million
copies daily, and stacked up on top of each other that would be 10 times as high as the Eiffel Tower.

That’s a really powerful image which communicates that the newspaper
is obviously very popular. This encourages the reader to ask themselves
why so many people already buy it. Then subconsciously conclude that
if so many other people like it, they probably will too.

Using Testimonials

A genuine testimonial headline can have a fantastic impact on sales. It
really speaks directly to the reader and it tells them that your product
has worked for somebody else just like them.

It’s also a really easy and powerful way to make yourself look good
without ‘blowing your own trumpet’. Everybody will be more impressed if
somebody other than you is saying that you’re great.

A clever twist on the testimonial headline is to use a quote about your
business, such as, “Providing quality hand built furniture since 1875.”

Speak directly to your target market

A great way to let people know that they are in the right place is to begin
your headline with an attention grabber that targets your specific market.

This can be as simple as saying ‘Moms Look!’ or ‘Only for people that
are serious about starting a business from home.’

By doing this you can instantly communicate to your reader that the
content of your page is relevant to them and you are not going to be
wasting their time.

Practise is key

Thе way tо get really good іѕ tо write LOTS of headlines. Thе sooner
уоu get thаt done, thе sooner уоu’ll become great аt writing headlines.
Whenever I am writing a headline I write out at least 50 before I even
consider a winner. I don’t hold back at all, some of them are ridiculous
but they open up my mind to think in new ways. Usually, by the time I
get to about headline number 30 I hit on a killer that ends up being my
winning choice. But without first exploring other possibilities I’d never get
there. It’s very rare that your first headline is the best one… or even the
first 10 or 20!

Just grab a pen and write… don’t worry about how bad they are just
write. Your creative juices will soon begin flowing. And if you get stuck,
then just look at other peoples headlines and ask yourself how you can
adapt them to suit your business. Most headlines can be tweaked to suit
any product so it’s very easy to look at what is already working and copy
that. You don’t have to reinvent the wheel.

How to Write a Killer Headline - Part 3

Thanks for reading so far. Here is a thank you gift which you will find extremely useful for creating your own killer headlines:

Fill in the blank headline templates

Replace the BOLD TEXT in these classic proven headlines to create
your own:

• Your DOCTOR doesn’t want you to know this secret
• Who else wants to know HOW TO MAKE MONEY FROM HOME
• Why lazy SOB’s succeed in BUSINESS and nice guys fail
• Why are we giving this $197 COURSE for only $2 - This is not a
misprint!
• Who else wants a “TO DIE FOR” FIGURE?
• Which one of these SKIN PROBLEMS do you want to get rid of?
• This secret that the TRAVEL AGENT won’t tell you can save you 50%
- 70% on your NEXT CRUISE
• What every beginner must know about the STOCK AND BONDS
business
• We are looking for 7 DEDICATED PEOPLE that want to MAKE
MONEY FROM THEIR OWN BUSINESS FROM HOME
• Warning: Do not try another WEIGHT LOSS, DIET OR SLIMMING
SUPPLEMENT until you get this free report
• To people that want to WRITE but can’t get started
• Tired of WORKING FOR SOMEONE ELSE?
• This new BUSINESS IN A BOX can EARN YOU THOUSANDS OF
DOLLARS while it RUNS ON FULL AUTO-PILOT!
• This is the INFORMATION your GOVERNMENT doesn’t want you to
know about
• They laughed when I SAT DOWN AT THE PIANO but when I
STARTED TO PLAY…
• These must be some of the best kept HEALING secrets in the world
• The ugly truth about your beautiful NEW CAR
• The secret to BECOMING A MILLIONAIRE is simply USING THE
RIGHT WORDS
• The secret of PERFECT PUTTING
• The revolutionary new TRAINING METHOD the worlds TOUGHEST
STREET COPS use
• The quickest way I know to MAKE A MILLION DOLLARS
• The people that READ THIS BOOK will end up with your MONEY
• The only two ways to SUPER WEALTH and how you can join the
WEALTHY elite
• The NON-SURGICAL FACE-LIFT all AUSTRALIA is talking about
• The most EXPENSIVE MAGAZINE in the world, yet over 40,000
BUSINESSMEN buy it every month, why?
• The most COMFORTABLE SHOES you ever WORE or your money
back
• The lazy mans way to RICHES
• The art of SELLING BY PHONE
• The amazing secrets of WINNING BLACKJACK that’s had a LAS
VEGAS MAN BANNED FROM THE CASINOS
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PUBLIC SPEAKING
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(ALREADY ESTABLISHED) BUSINESS with NO MONEY DOWN
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CHEMIST
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JEWELLERS
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The insider secrets to MAKING A FORTUNE with crazy, outlandish
and outrageous PRODUCTS AND SERVICES
• The 10 quickest ways to GET CUSTOMERS
• TEST GOLD like a JEWELLER
• Teach yourself COMPUTER PROGRAMMING in 24 HOURS
• Stop SMELLY FEET
• Stop DREAMING and start MAKING MONEY
• SPEAK SPANISH like a DIPLOMAT
• Sick and tired of MAKING YOUR BOSS RICH?
• Secrets of SPEED HITTING: How to HIT A MAN 11 TIMES OR
MORE AND EXPLODE INTO ACTION before he can blink an eye
• Scientists discover the secret SCENT that DRIVES 3 OUT OF 4
WOMEN WILD
• SATELLITE SCRAMBLING got you down? We have the solution
• SAIL AWAY ON A DELUXE VACATION TO THE CARIBBEAN while
you learn the secrets of SMALL BUSINESS SUCCESS
• Remember when you could have PICKED UP A GOOD PIECE OF
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• PREGNANT? The sooner you know the better
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• Need more MONEY?
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DAY
• LOVELIER HANDS in 24 hours or your money back
• Local MARKETING guru shows you how to MAKE MONEY FASTER
in spite of SLUGGISH ECONOMY - All at A $37 WORKSHOP!
• Is this your dream HOME?
• Is the LIFE OF A CHILD worth $1 to you?
• Increase your STRENGTH AND FLEXIBILITY. BRUCE LEE’S secret
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• How to WRITE HEADLINES that’ll MAKE YOU RICH
• How to use LIBRARY BOOKS AND MAGAZINES to boost your
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• How to ROB BANKS…. legally
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which make people LINE UP AND PRACTICALLY BEG YOU TO
TAKE THEIR MONEY!!!
• How to out fox the foxes! 263 secrets THE LAW AND LAWYERS
don’t want you to know
• How to master the art and science OF WRITING KILLER ADVERST
AND SALES LETTERS
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• How to GIVE A TALK that leaves YOUR AUDIENCE SPELLBOUND
• How to get the WEDDING of your dreams at zero cost to you by
LETTING YOUR GUESTS PAY FOR THE GREATEST DAY OF
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WEDDING!
• How to GET RICH in today’s economy. The complete do-it-yourself
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• How to get a free supply of an amazing new DIET PILL that works
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• How to get a free ONE YEAR SUBSCRIPTION TO THE ONLINE
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• How to get 12 HOURS out of AN 8 HOUR DAY
• How to EAT more and WEIGHT less
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• How to discover the FORTUNE that lies hidden in your HEAD
• How to COLLECT ON LIFE INSURANCE even when you’re not
DEAD
• How to buy the RV of your dreams
• How to BURN OFF BODY FAT minute by minute
• How to become a LEAN MEAN HEALTH MACHINE with a BODY
CARVED IN GRANITE
• How often have you said “No, I haven’t READ IT I’ve been meaning
to though”?
• How my friends and I KNOCK OUT ARTHRITIC PAIN - AND OTHER
TYPES OF PAIN - quickly and without DRUGS
• How a new discovery made a PLAIN GIRL BEAUTIFUL
• Hiring a LAWYER may be dangerous to your WEALTH
• HIGH KICKS AND SPLITS with no WARM-UP!
• Hidden PROFITS in your COMPUTER
• Here’s the secret of… How to avoid the pain and discomfort of
PRODUCT DEVELOPMENT
• Here’s the quickest and easiest way for you to succeed in MAIL
ORDER
• Here’s a way to MAKE MONEY that have never failed yet
• Here’s a secret weapon that you can use to help INCREASE YOUR
PROFITS and reduce your WORKLOAD!
• Greatest goldmine of EASY ‘THINGS TO MAKE AND SELL’ ever
jammed into one big book
• Get paid $20,000 for each BOOK you READ
• Get OUT OF DEBT without BORROWING!
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• Full time HAIRDRESSER finds part time GOLDMINE
• Free KIT tells how to get better PHOTOS
• Free BOOK tells you 17 secrets of PRIZE ROSES
• Free 1 MONTH GYM MEMBERSHIP worth $79 with EVERY PAIR OF
NIKE CROSS TRAINER SHOES. This weekend only
• Free “MONEY GENERATING” INFORMATION PRODUCTS worth
$268 for the first 100 people to take advantage of this offer
• Find out how thousands finally LOST WEIGHT after trying everything
else
• FINANCIAL COLUMNIST makes unique discovery
• Finally the greatest INTERNET MARKETING GENIUSES one the
planet reveal the truth about… How you can MAKE YOUR
PERSONAL FORTUNE ON THE INTERNET
• Don’t try this with any other GLUE
• Don you make these mistakes in ENGLISH?
• Do you honestly want to be RICH?
• Do you have these symptoms of NERVOUS EXHAUSTION?
• Discover what HOMEOWNERS don’t know about THEIR
MORTGAGE that could MAKE YOU A FORTUNE
• Discover the ORIENTAL SLEEPING secret
• Discover the MAGIC WORDS that will bring you SUCCESS AND
RICHES
• Discover the amazing winning secret to SELLING ON THE
INTERNET
• Discover how to turn what you already know about YOUR WORK,
HOBBY, OR PERSONAL INTERESTS into A MILLION DOLLAR
INFORMATION PRODUCT EMPIRE!
• DENVER man reveals short-cut to AUTHORSHIP
• Confessions of a DISBARRED LAWYER
• Can you pass this MONEY test?
• CALIFORNIA firm dares to reveal an INVESTMENT SECRET that
your STOCK BROKER doesn’t want you to know
• BANKING secrets the BANKS don’t want you to know about
• At last! Someone has unlocked the secrets of GETTING PEOPLE TO
FALL IN LOVE WITH YOU!
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sit fun to LEARN THINGS
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months ago

We hope you have enjoyed this report…

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